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FLORIDA INTERNATIONAL UNIVERSITY
MIAMI, FLORIDA
Branding for One of America's Largest Public Universities.
Founded in 1965, Florida International University is consistently ranked as one of the best public universities in the country. In the years since its inception FIU has evolved and expanded to multiple campuses, grown enrollment, broadened its curriculum, and solidified its reputation as a top-tier research university. Because of this expansion and growth, the university felt that the school's original Great Seal had become dated, and no longer accurately represented the evolving campus. FIU asked us to re-design the Great Seal of the university and make it more reflective of the present day campus. Like most universities, the original seal was considered sacred and great care was needed to revitalize the original mark without destroying its history and significance. To maintain continuity, we re-designed yet retained all of the major elements of the seal. We updated all of the typography to slightly bolder and larger fonts to improve legibility, and added the word "Miami" to emphasize the university's South Florida location. All of the original symbols were re-designed to improve legibility and modernize their appearance. We replaced the original laurel leaves that wrapped the shield symbol with palm fronds to again emphasize the Florida setting. Lastly, we re-worked the application of color to the elements of the seal to reflect the university's current branding and color schemes, and created multiple variations and usage guidelines.
COUNCIL OF 100
Established in 2000, the Council of 100 was a select group of professional, business and civic leaders in the South Florida community whose mission is bridge academia and industry in order to ensure FIU graduates were best prepared for the professional world. The Council of 100 served as the primary external supporting arm of FIU’s academic leadership, and also promoted non-academic issues and goals such as athletics and the arts. The branding that we created was used to promote the Council in a variety of media and publications. In 2008, the Council of 100 was renamed the President's Council which continues to expand the original mission.
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