menubutton
trigger
LOWE ART MUSEUM
UNIVERSITY OF MIAMI
CORAL GABLES, FLORIDA
Designing for Miami's Oldest and Most Comprehensive Art Museum.
Founded in 1950, the Lowe Art Museum at the University of Miami houses a world-class collection of art comprising nearly 19,000 objects and spanning 5,000 years of global art history and culture. What's more, it is an institute of learning for University students and a cultural resource for the community at large. In 2009, the Museum's director asked us to create a new graphic direction for their printed materials, publications, and exhibition catalogs—and we have been privileged to work with the Lowe ever since. Presenting a unique identity, both within the University and to the surrounding community, has always been important to the Museum. They wanted the tone and graphic styles of their collateral materials to be cohesive across a multitude of marketing, promotional, educational and informative pieces—while always reflecting their status as a world-class collecting museum. Through the years, and with every new project, we have continued to evolve and refine the Lowe brand.
EXHIBITION CATALOGS
Every exhibition is unique, and so are the catalogs that represent them. We have designed catalogs ranging from thirty pages to hundreds of pages, and collectively contain dozens of scholarly essays and depict thousands of images from history's greatest artists. Our goal with the Lowe was to develop some common guidelines for the layout of these catalogs, so that they share similar attributes, yet retain the unique characteristics of each individual exhibition. We established typical sizes, text treatments, and image handling parameters—and philosophies for when and how to bend them. In all instances, we work closely with the exhibition curator and museum staff to coordinate the catalog imagery, colors, graphics and text treatments with the actual exhibition graphics and color schemes.
| environmental graphics wayfinding branding print