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THE CUSHMAN SCHOOL
MIAMI, FLORIDA
Designing for Miami's oldest Private School.
Established in 1924, the Cushman School is Miami's oldest continuously operating private school and has been nationally recognized as an exceptional educational institution that offers a challenging academic environment to its students. When the school began a campaign to raise funds for a large expansion of their campus, they turned to us to develop a campaign identity and all of the materials they needed to promote the effort. We created a branded logo for the campaign that featured a graphic of the bell tower atop the school's oldest and most iconic building. After the campaign, the school adopted a modified version of the logo as the official school brand. We designed a campaign brochure that highlighted the school's rich history, while promoting its bright future, juxtaposing historic school photos and present day images to visually drive home the message. In addition, we adapted the same graphic treatments on campus street banners, project site signage, invitations and advertisements. The school met all of their fundraising goals in record time, and attributed some of the success to the engaging and effective campaign branding and materials that we designed for the school.
WAYFINDING: UNITING THE PAST AND PRESENT
Pleased with our work on the campaign, the school tasked us with re-signing the existing campus buildings including a new donor recognition program. The existing signs on campus were a mismatched collection of graphics in varying stages of disrepair. No attempt had been made over the years to create a uniform system, and the need for signage in their new expansion buildings brought this issue to light. We again drew inspiration from the iconic bell tower, this time translating it into a family of custom sign types that were used to identify campus classrooms and facilities and to provide donor recognition. The modular system was designed to be adaptable to many different needs and conditions, and once implemented it provided a unified graphic thread throughout both the historic and modern buildings on the campus.
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