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UNIVERSITY OF MIAMI
CORAL GABLES, FLORIDA
Publication Design and Visual Communications for the "U".
The University of Miami comprises 11 schools and colleges serving both graduate and undergraduate students in over 180 different majors. Like most universities of its stature, it produces a large volume and variety of graphic communications each year. We have worked with several different departments and colleges within the University to create the graphics that communicates their message to the student population and the community at large. Our work includes print design and branding, web design, and—for many of our projects—the principal photography. .Just a few of the projects pictured below include comprehensive tour guides for each of the University's three campuses, new campus maps for the Coral Gables Campus and the Rosenstiel School of Marine and Atmospheric Science Campus and a pocket sized brochure, a guidebook and map for the Coral Gables campus public sculpture program, a campus Design Standards Manual that documents the University's guidelines for architectural and spatial design on campus, the Plan of Operations Financial Annual Report that is presented each year to the Board of Trustees, a new website that promotes the University's Green and LEED certified buildings and projects on campus. For most of these projects we also shot and provided all of the photos and images used in the final layouts.
CENTER FOR LATIN AMERICAN STUDIES
Students of the Latin American Studies program learn to acquire, advance and disseminate knowledge of the history, literature, culture, politics, economics, and natural and social sciences of the Latin Americas and the Caribbean. The director of the Center approached us to design a report that would highlight the Center's accomplishments over their first three years, and promote the Center's agenda to future students, educators and to an international community. The graphics needed to have a strong visual association with the University brand, while also portraying a unique modern style and identity that represents and promotes the Center. Our new designs were a big departure from their existing collateral. and established a tone and style that could carry through in future collateral. Other pieces we designed for the Center include online newsletters that promote the Center's objectives and provide information, education and outreach to an expanding audience.
CENTER FOR THE HUMANITIES
In 2009 the College of Arts and Sciences established the University's Center for the Humanities, the first center of it's kind in South Florida. The Center's new director asked us to develop a brand, graphic strategy and design direction for their initial collateral materials and inaugural year activities including events, seminars, programs and a calendar of events. They needed a flexible collection of materials that could be distributed individually, or as part of a cohesive package. After a successful inaugural year, we returned to design their first annual report. Building from the design strategies that we developed, the annual report highlights the programs offerings and extends the visual language of the Center.
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