Our Disciplines
Environmental Graphic Design & Wayfinding
With nearly 40 years experience in the fields of environmental graphics and wayfinding, we have planned and designed programs for a wide variety of clients including retail, commercial, cities and towns, shopping centers, hotels, public parks, universities, entertainment centers, cruise ships, theme parks and more. Yazi provides complete design and management services including: wayfinding analysis; creation of wayfinding plans including sign type development, sign locations and sign message schedules; design and development including design intent documents, sections and details; and complete project management services including review of shop drawings, work in progress and project installation.
Brand Identity
At yazi, we know that when it comes to branding your business it’s important that you present a unique identity that is memorable, identifiable, relevant, and used consistently across all aspects of your business. We will help insure that your brand represents your value proposition; expresses your visual style and core values; and speaks in a clear voice to your audience. Our process begins with discovery to better understand who you are; how you want to be positioned; and how you want your customers to see you. The design and implementation phases will translate your goals and brand values into visual and communication systems that will present your unique image and message to a global audience.
Graphic Design
We have decades of experience in helping our clients create memorable and effective publications. Our design process begins with discovery to better understand your goals, target audience, and motivations. This may include market research to define and evaluate your audience, sector, competition, and trends. Our analysis and data helps us formulate initial publication concepts that creatively and effectively communicate your message, while elevating your brand. We will work with photographers, copywriters and editors to bring our ideas to life, and to mold the concepts into beautiful and effective designs. Lastly, we will provide the services needed to bring the ideas to life and deliver them to your audience.
Our Founder
Chris Rogers
Owner & Principal
Chris founded yazi in the summer of 2000, and is the studio’s heart and soul. He brings nearly forty years of award-winning local, national and international branding, graphic design, and environmental graphic design and wayfinding experience to the firm. A love for art and creation has been a constant thread in his life and that passion is evident in his exceptional body of design work.
Born and raised in Lexington, Massachusetts he moved to Miami in 1985 after graduating with honors from Boston University with an SFA in graphic design. Chris served for many years as the Managing Creative Director for a successful design studio in Coral Gables, Florida—where he designed and managed environmental graphic design and wayfinding projects for the firm’s largest clients including Royal Caribbean Cruise Line, Carnival Cruise Line, Universal Studios Florida, Biltmore Hotel, and Celebrity Cruise Line.
Over the past twenty-five years, Chris and yazi have completed complex environmental graphic design and wayfinding projects for a variety of public and corporate clients including the City of Columbia SC, Miami Parks, Margaritaville at Sea, John Pennekamp Coral Reef State Park, Town of Surfside, City of Pembroke Pines, City of Fort Lauderdale, Doral Design District, City of Miami Gardens, Downtown Kissimmee Master Plan, CocoWalk, Aventura Mall, Miami River Greenway, Bayfront Park Master Plan, Aventura ParkSquare, Mercato Naples, CityPlace, Solé Mia, Calder Casino, Fontainebleau Aviation, the University of Miami, and Town Square Las Vegas.
Past and current clients include the Archdiocese of Miami, UHealth, Jackson Memorial Hospital, Inter Miami CF, BMW of North America, The Brickellian, City of Miami, Children’s Home Society of Florida, Bahamas Paradise Cruise Line, Florida International University, Miami International Film Festival, Miami-Dade County Public Schools, Mama Jennie’s Restaurant, American Red Cross, Lowe Art Museum, Lefrak, Miami-Dade County Parks and Recreation, Madison Marquette, Frost Science Museum, The Related Group, Experience Columbia SC, Trust for Public Land, and Turnberry Associates.
In 1996, Chris designed the award winning brand identity for the Miami City Ballet. In that same year he also won a competition to design the poster for the Miami Olympic Soccer venue, a part of the Summer Olympic games in Atlanta.
In 2000 and 2001, Chris served as the Art Director for the Miami International Film Festival and was a member of the festival’s organizing committee. He also established the Festival’s first web site in 1996, and remained its principal designer through 2001.
Chris is a professional member of the Society for Experiential Graphic Design. He lives with his wife and two children in Coral Gables, Florida.