Bahamas Paradise Cruise Line

PLANNING FOR THE CONVERSION

In November of 2017 yazi surveyed the ship during a planned wet dock in Marseille, France. It would be our only opportunity to visit the ship before the conversion, and we spent two days onboard performing a thorough examination of the existing signage and conditions. We began by walking the ship with cruise line executives to establish the project’s goals and objectives and identify areas of opportunity and concern. Over the two days onboard we carefully documented all of the existing conditions; evaluated the existing wayfinding; noted all signage and graphics that needed replacement; and identified opportunities for improvement. We worked closely with BPCL’s marketing and operations team to create graphic solutions that could be implemented both quickly and effectively within the allocated budget and time frame. 

BRANDING THE VENUES

The Grand Classica is a significantly larger ship than her BPCL sister ship the Grand Celebration — the first ship put in service by the Line two years earlier. The increased number of venues on Classica, versus Celebration, necessitated a re-branding initiative, and yazi developed new identities for the expanded list of restaurants, bars, entertainment spaces, and onboard amenities, as well as a re-fresh of some of their existing brands. 

GETTING IT DONE

Two teams of fabricators worked around the clock to build the new signs, while a third team onboard the ship removed the existing signage. Some of the existing signs were retrofitted with new graphic panels, and new directories and directional signs were added to improve the visitor experience. Many of the life safety signs onboard required updating due to changes made to the deck and venue names. All of the public room identity signs were replaced with the new branded signs that we had developed.