Frost School of Music

A NEW LOOK

The magazine was first published in 1992, but had not received a significant facelift in many years. The School felt that the magazine's layout was dated and did not reflect the attitude of its current programs and curriculum. Working in close collaboration with the School's in-house editors and art director, we developed a fresh and dynamic look and style for the publication. 

MAKING IT REAL

The new design sparked excitement within the Frost team, and the magazine's page count was significantly expanded. The tight printing and mailing deadlines required a lot of timely design. Drafts of feature articles were pushed to the forefront to allow adequate time for comments, corrections and rewrites. Bi-weekly submissions and reviews allowed us to keep schedules on track. The end results are a dramatic departure from the School's previous editions, and set a tone for the future of the publication.