Miami Science Museum

UNIFYING THE BRAND

The museum had an established logo and color palette, but there was very little design consistency amongst their print and advertising materials, or in the way their branding was implemented. For several years we worked to establish a visual game plan for unifying the museum’s branding, exhibition promotions, print advertising, museum brochures and flyers—and all other graphic treatments used to advertise and represent the museum.

PROMOTING THE EXHIBITIONS

One of our primary tasks was designing the graphics, marketing and advertisements that were used to promote each exhibition. We worked closely with the museum’s advancement team and exhibition designers to create invitations, sponsor and marketing kits, posters, billboards, and print advertisements for each new exhibition. We developed logos for many of the original exhibitions, as well as highly themed graphics and content designed to intrigue and entice viewers. The theme of the museum’s annual fund-raising gala was always based on a current exhibition, and we designed special gala invitations, promotions, sponsor packages, and event programs based on the graphics of the featured exhibition. To help elevate the museum brand, we worked hard to insure that all graphic content we created for each exhibition was consistent in presentation, layout, style, attitude, color, brand placement, and quality.

REIMAGINING THE MUSEUM WEBSITE

Working closely with the museum’s in-house web developers, we completely redesigned the graphics, structure, navigation and organization of the museum website. We incorporated the branding color palette and graphic elements into a clean and well organized layout, and streamlined the navigation to improve the user experience. Museum staff built the final site based on templates that we created for each page, and we art directed the site construction progress to insure the final site followed the design intent. In the end, our goal was to create a site that was completely in step with all of the museum’s other collateral and promotions. The site played a key role in the evolution of the brand, and in the style of all the components that present and promote the museum’s image.